Building qualified pipeline is the single biggest challenge in sales, according to InsideSales Labs recent research. We don’t have the silver bullet to build pipeline, but we do know how to find the answer—and that is T-E-S-T. Last month we tested a strategic prospecting initiative we call a PLAY. The PLAY used the principle “Give-to-Get” and after running it on nearly 200 strategic accounts, the results speak for themselves.
In this webinar you’ll learn:
- The structure of a PLAY – a sales motion designed to increase your contact rates
- Using the “Give-to-Get” principle in your business
- Examples of how other companies are using the give-to-get play
- The result of the Response Audit Play at InsideSales.com